I help businesses expand their brand, maximize their visibility, and increase their conversions using cutting-edge marketing strategies that get products and services sold.
I'm a data-driven, dynamic growth marketer based in Montreal, Quebec with 14+ years of experience working in different marketing roles managing paid acquisition, demand generation, conversion rate optimization, competitive intelligence, predictive analytics, and data science. I’m a big picture thinker with the expertise to bring marketing campaigns to life from concept to execution, driving both profit and growth.
Through the course of my career, I have managed millions of dollars in top-line revenue and advertising spend while consistently generating a profitable return. I also have had the pleasure of working with over 70 companies, some of which include Cirque du Soleil, Smiota, ASU+GSV, Arctic Industries, Trend Hunter, Hilton, and The Ritz-Carlton.
Inbound & Outbound Growth Solutions - Growth Marketing - Paid Media - MarTech - Automation - Demand Gen - Affiliate - Content - SEO - Brand & Product
A full-suite growth strategy to address your marketing needs, starting with market research, competitive analysis, UVP, positioning, and audience planning.
You'll also have access to real-time interactive dashboards, personalized growth marketing frameworks, as well as detailed reporting with insights & ongoing optimization suggestions.
Create marketing campaigns using the most effective paid search, social, and programmatic ad channels.
Backed by high-impact performance creative and unmatched copywriting, along with conversion rate optimization using data analysis and hypothesis testing to make sure you're always getting the highest ROI.
Create custom, mobile-ready, and search engine optimized websites that help meet your business objectives.
This includes any technology integration needed such as forms, tags, pixels, conversion tracking, automation software, CRM, data extraction, CDP, and AI conversational platforms.
Develop demand generation programs that produce a constant flow of leads across different stages of your buyer journey.
Utilize advanced omni-channel lead nurture strategies that qualify prospects, MQLs, and SQLs to brand advocates.
Effective visuals designed to creative brief specifications and channel requirements.
Content creation enhanced with carefully researched high search volume keywords that help you rank higher in SERPs.
Develop a search engine optimization plan that aims to work alongside your content strategy. Includes on-page, off-page, and technical SEO implementation.
You will be able to transform your website into a traffic powerhouse that provides limitless opportunities.
I'll take the time to understand your organization and then execute a strategy that is capable of delivering remarkable results.
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